Journey cover
Startup Active

From Idea to SaaS in 6 Months

Sarah
Sarah van den Berg
64 days active · started Jan 1, 2026

I'm building my second startup live — from the first line of code to paying customers. Every week an honest update: what works, what doesn't, how much I earn.

Updates (24)

Update
Week 9 4 mrt 2026

First paying customer! And what I learned from it

It happened Tuesday night at 23:47. A Stripe notification: €49. First real payment for a product I built myself. I didn't sleep that night.

Update
Week 7 25 feb 2026

Rebuilding everything after honest user feedback

I asked 5 users to click through my product live. Three out of five clicked in the wrong place. My UX was just bad. So I rebuilt everything.

0:10
Week 5 14 feb 2026

Live demo: how the first version of my product works

A short screencast of the very first working version. Still full of bugs, but it does what it needs to do. I almost cried when it worked 😅

Week 3 1 feb 2026

From whiteboard to wireframes — what my process looks like

4 photos of the entire design process. Started with post-its on the whiteboard, then to Figma, and now finally real code. Swipe through the evolution ➡️

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€2.340
from 87 supporters · goal €3,000
78%
87
supporters
24
updates
64
days
Milestones
First 10 supporters
✓ 15 jan
MVP launched
✓ 1 feb
First paying customer
✓ 4 mrt
Reach €3,000 goal
78%
10 paying customers
About the protagonist
Sarah
Sarah van den Berg
@sarahvdb · 3 journeys

Failed twice, now working on attempt three. I share everything honestly — the highs and the lows.

87 supporters
€2.340

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